Why Indonesia?

  • Indonesia has the largest economy in South East Asia; 5th largest in Asia, 15th largest in the world.
  • Indonesia is the 4th most populous country in the world, with more than 53% of the population living in urban areas. 57% are from the middle class, with 7 million being added each year.
  • More than 10,000 cafes in Indonesia are predicted to continue to grow.
  • For the past 6 years, the growth of consumer spending in coffee and tea are 7.7% and 2.3%, respectively and will continue growth year by year.
  • Indonesian coffee consumption increased 36% in 2017.
  • The total income of the cafe sector is estimated to increase from USD 3.4 billion to USD 4.16 billion in 2013-2018.

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