South Korea’s Best In One Place

South Koreas Best In One Place

Korean pop culture has a strong foothold in Malaysia, and with this is mind KIODA has crafted a retail experience featuring an interesting mix of brands and products.

Leveraging on the popularity of Korean culture and lifestyle in Malaysia, KIODA was unveiled as the first Korean concept store in the country. The company’s name is inspired by the Korean phrase “gwi yeop da” which means cute. To capture an untapped market here, KIODA has launched almost 20 outlets across the country.

As for the Southeast Asian market, KIODA is planning to open its doors in Singapore, Indonesia, Cambodia, Thailand, Vietnam, Philippines and China where Korean pop culture is gaining popularity among its citizens.

South Koreas Best In One Place

KIODA’s business premise is based on the positive reaction from consumers when presented with attractive, quality and affordable products with a Korean twist. It also relies on consistent theme, decor and references related to Korean pop culture. To bolster its shopping offerings, customers can enjoy K-pop music being played in store. This helps create customer attachment to the brand. To accelerate KIODA’s expansion of the business and brand growth, the company has several partners to adopt its retail concept in other countries outside of the region. Furthermore, consistency of quality in its products is maintained by adopting a central kitchen approach, which includes manufacturing and purchasing.

KIODA has its own Original Equipment Manufacturing (OEM) partner in China, and direct bulk purchasing supplier in South Korea, thus bypassing the ordinary supply chain. The savings from this process is passed on to the consumers.

To accelerate KIODA’s expansion of the business and brand growth, the company has several partners to adopt its retail concept in other countries outside of the region. Furthermore, consistency of quality in its products is maintained by adopting a central kitchen approach, which includes manufacturing and purchasing. KIODA has its own Original Equipment Manufacturing (OEM) partner in China, and direct bulk purchasing supplier in South Korea, thus bypassing the ordinary supply chain. The savings from this process is passed on to the consumers.

South Koreas Best In One Place

KIODA has plans to have a centralised warehouse in Malaysia, China and Indonesia to ensure efficiency in production and supply.

Its team of Korean product designers are tasked to keep the product range up-to-date and trendy while providing product blueprints for KIODA’s manufacturing partners in China. This helps to streamline quality while keeping the products reasonably priced.

Among its product range are cosmetics, gifts, stationery and household items, with 100 new items being introduced every quarter of the year. Customers also get to enjoy great value as 70% of its products in stores are priced at RM10 only.

Lastly, the KIODA team consists of young, energetic individuals who are passionate about creating a strong brand and retail experience. They adopt a flat organisational structure focused on quick response time and decision making where everyone’s opinion matters. The team is encouraged to come out with ideas and suggestions as often as possible.

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